Spencer Pratt Wants to Be Mayor. His Fans Want Him to Be Batman.

Spencer Pratt, yes that Spencer Pratt from The Hills, is running for mayor and his campaign is leaning hard into AI-generated content. His fans have been creating videos that transform him into Batman, superhero poses and all.

This isn't just celebrity weirdness. It's a preview of where political advertising is headed. When anyone can generate professional-looking campaign content that makes a candidate look however they want, the rules of political messaging change completely.

The Batman videos show both the opportunity and the problem. On one hand, campaigns can create engaging content without Hollywood budgets. On the other hand, voters are seeing candidates in scenarios that never happened, doing things they never did.

For anyone working with AI tools, this is the political ad version of what you're already seeing in marketing and content creation. The barrier to professional-quality video just disappeared, and campaigns are figuring out what that means in real time.

The bigger question is whether voters will care that what they're watching isn't real, or if the entertainment value and message will matter more than authenticity. Pratt's campaign is essentially a live test of that hypothesis.

This matters because the techniques being tested in a quirky mayoral race will scale to every level of politics. If AI-generated campaign content works for Pratt, expect to see it everywhere by the next major election cycle.