I Like Ferrari's Luce EV. But This Is Why It's Heartbreaking

Ferrari just unveiled the Luce EV, and it's designed by Jony Ive and his former Apple colleagues. You know, the same team that was supposed to be building Apple's car before that $10 billion project got shelved.

The Luce represents a fascinating what-if moment. This is essentially what Apple's EV could have looked like if the company had followed through. Instead, we get to see that vision realized under Ferrari's badge.

For anyone who's been following the AI and tech industry's pivot toward hardware, this hits differently. Apple walked away from cars to double down on AI, while Ive's team found another home for their automotive vision.

The heartbreak isn't just about a pretty car. It's about watching a decade of work and $10 billion in investment get redirected while the actual design talent moves on to build the thing elsewhere. Ferrari gets the Ive magic. Apple gets... well, we'll see what their AI bet delivers.

This matters because it shows how quickly strategic priorities shift in tech. One year you're all-in on autonomous vehicles, the next you're racing to catch up in AI. The Luce is a monument to that pivot, beautiful and bittersweet.