Apple is taking another swing at Siri. At WWDC on Monday, the company appears ready to relaunch its AI assistant for the second time in as many years.
The backstory matters here. Apple first unveiled the new AI-powered Siri at WWDC 2024 as part of Apple Intelligence. We got a glowing border, new voice options, and ChatGPT integration. But the actual intelligence features? Those were coming soon.
They never came. The gap between promise and delivery was so wide that Apple ended up settling a class-action lawsuit over misleading Apple Intelligence promotions. That's not just a PR stumble, that's a legal acknowledgment that the company overpromised.
For years, Apple has been playing catch-up in AI while competitors shipped features that actually worked. But being late might have an upside. The company has had time to watch others make mistakes and see what users actually want from AI assistants.
If you're building workflows around AI tools, this matters. Siri sits on billions of devices and integrates directly into the Apple ecosystem. A genuinely capable Siri could change how people interact with AI on mobile, especially for tasks that benefit from deep OS integration.
The question now is whether Apple can deliver on the intelligence it promised a year ago. We'll find out Monday whether this is a real relaunch or another round of coming soon.
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