The future of Hollywood isn’t feeding prompts into vanilla gen AI models

There's been a lot of noise about generative AI revolutionizing filmmaking. But so far, nothing produced with the technology feels like something people would actually pay to see.

Most AI video models can only churn out short bursts of footage that look visually inconsistent. That's not exactly the stuff of blockbuster movies.

Some of Hollywood's biggest AI partnerships have suddenly evaporated. It seems like studios can't rely on the new technology coming out of Silicon Valley.

The only thing major production houses are making with AI is short-form video slop. That's not exactly inspiring confidence in the technology.

But there is one project that points to a different path. The concept art for Dear Upstairs Neighbors was made using custom builds of Google's Veo and Imagen models, not off-the-shelf tools.

This suggests that the future of AI in Hollywood isn't about feeding prompts into vanilla models. It's about building bespoke systems that can deliver consistent, high-quality results.

For anyone using AI tools in their work, the lesson is clear: generic solutions have limits. True breakthroughs come from customizing the technology to fit specific needs.